Who We Are
Torque are a team of marketing strategists, analysts and project managers helping organisations develop, implement and evaluate smarter marketing strategies.
Over the last seven years we’ve helped a wide range of Australian blue-chip companies build their profits by improving their approach to marketing and customer management.
We can help you:
Uncover unexpected, data driven insights into your target audience
Develop innovative strategies based on these insights
Manage your customer relationships more effectively
Plan and target your media spend more efficiently
Understand which of your campaigns are working and which need to be reconsidered.
Create simple reporting processes and dashboards to help you measure and optimise your marketing spend.
What’s Your Question?
We don’t have off the shelf solutions because we don’t have off the shelf clients. In our eyes every brand, company and indeed person we engage with has different questions that need different answers.
Here are some of those we’ve answered before and which you might like to ask of us too.
Which of my customers are most profitable?
Which of my customers are likely to become most profitable?
What can I effectively cross sell to my current customer base?
Which customers are most likely to churn?
What do my best prospects look like, and where do they live?
What are the most profitable acquisition channels for my brand?
How much should I spend in acquiring new customers?
How can I segment my market effectively?
What is the predicted lifetime value of my customers?
Who should I focus my retention activity on?
How can I generate and measure sales from sponsorships?
How do I better align our marketing strategy to my customers’ needs?
How can I acquire more new customers and retain more current customers?