What We Do
Torque helps organisations improve return on marketing investment and increase profits through the development, implementation and evaluation of smarter marketing strategies.
We work with our clients, and their agencies where appropriate, to develop a better understanding of customers and markets through leading edge analytics. We then apply the insights generated to develop strategies and implement plans which increase the effectiveness of marketing campaigns and customer management strategies.
Solutions include, but are not limited to:
Customer profiling and segmentation
Customer value analysis
Media effectiveness analysis and testing
Campaign management and evaluation
Database development and management
Marketing management reporting and analysis
By helping organisations gain competitive advantage through best practice marketing and management strategies we deliver on our promise:
Profit through understanding.
What’s Your Question?
We don’t have off the shelf solutions because we don’t have off the shelf clients. In our eyes every brand, company and indeed person we engage with has different questions that need different answers.
Here are some of those we’ve answered before and which you might like to ask of us too.
Which of my customers are most profitable?
Which of my customers are likely to become most profitable?
What can I effectively cross sell to my current customer base?
Which customers are most likely to churn?
What do my best prospects look like, and where do they live?
What are the most profitable acquisition channels for my brand?
How much should I spend in acquiring new customers?
How can I segment my market effectively?
What is the predicted lifetime value of my customers?
Who should I focus my retention activity on?
How can I generate and measure sales from sponsorships?
How do I better align our marketing strategy to my customers’ needs?
How can I acquire more new customers and retain more current customers?