Stat of the day from adnews.....
Fri 20 May 2011
Media agencies are under the pump dealing with the array of new online and digital TV channels; most are reporting 40-50% increases in the number of TV spots they have to buy to reach the same number of viewers as three years ago.
And so media buying in its own right is becoming data-rich and complex. This will inevitably promote a higher dependency on a data-driven strategies for media buying to not only provide better marketing effectiveness but also efficiencies too.
http://www.adnews.com.au/news/sbs-media-agencies-too-swamped-to-buy-ads
Author: Nicola Shawyer - Analysis DirectorNicola’s passion for data-driven marketing sees her leading Torque’s analytical team in her quest for more relevant and meaningful marketing communications that engage the end-consumer on behalf of our clients.
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