Please use this glossary to familiarise yourself with some of the more technical terms we use on the site
- Categorical Variable
A variable containing absolute values. Examples include Gender, State & Marital Status.
- CHAID
A decision tree approach to segmentation.
- Clustering
Clustering is a statistical technique used to classify objects in to different groups based on some similarity or similarities
- Continuous Variable
A variable containing values on a continuous scale. Examples include Age, Income & Height.
- Control Group
A group of individuals or entities that are isolated from a testing environment and can therefore be used as a benchmark.
- Correlation
Measure of the “strength” of a relationship between two variables i.e. the level to which variables are related.
