Creating Clarity, Driving Momentum

Since 2001 Torque has worked with many of Australia's leading organisations to create Clarity and drive Momentum. We've been priviliged to be involved in some ground-breaking initiatives, helping those companies overcome diverse strategic challenges, and take their offering to market in a way that is clearly understood by their customers and prospects, and in a way which delivers better results.

We've provided the data analysis insights and actions to help our clients clearly answer the following marketing analytics questions, and many more;

Customers

What do my customers look like, where do they live, what do they do and what are their behaviours and attitudes?
How do I better align our marketing strategy to my customers’ needs?
How can I segment my customer base effectively, so I cross-sell and up-sell to the people most likely to buy?
Which customers are most likely to churn, what do they look like and what can I do to prevent the high value ones from leaving?
What is customer LTV (life-time value) by segment and how do I grow that?

Channels

How much should I spend, and where, to acquire new customers that will deliver a sustainable positive ROI?
What are the most profitable acquisition channels for my brand, do they differ by segment or life-stage?
Can customer profitability be predicted according to the media channel a customer is recruited through?
How can I generate and measure sales from sponsorships?
How can I best use customer knowledge to drive my acquisition strategy at a channel level?

Communications

How can I use my past campaign results to predict my future campaign results?
Can someone please show me on one page, how my marketing and media spend drives traffic and sales?
Do I need to think about specific devices or tactics to drive customer engagement?
Which of my customer segments should I retain and grow?
Which prospects should I avoid spending money on because they deliver me a negative ROI?

Unfortunately there is no magic wand to wave and answer all those questions, but if you share your particular issues or challenges with us, we will apply our experience and some fresh thinking to ensure we create the Clarity you need to drive the Momentum required to achieve outstanding results.