Consultancy

Clarity and Momentum are the key deliverables from our consultancy offering which provides clear direction for your marketing strategy and actionable customer marketing recommendations. Torque's consultancy is centred around our ID³EA methodology, which clearly makes sense of the opportunities presented by your marketing challenges.  We then work with you to turn those opportunities into measurable marketing outcomes that deliver outstanding results - across the whole spectrum of your marketing activities.

ID³EA modules;

Immersion: the process by which we get to the crux of your stated and underlying marketing, commercial and operational issues and challenges. Immersion helps us manage the reality and set clear expectations.

Direction: we use many different analytical techniques to help prioritise your areas of focus. The Directional road-map provides the proposed building blocks.  

Development: we will create your solution in the Development module. Typically some form of data analytics at a detailed level will be required, potentially in combination with a Clarity Dashboard, '+ Application' or a Momentum solution.  

Deployment: our consultants use tried and tested processes and procedures to ensure that your marketing priorities are actioned appropriately. Some of our clients use our Momentum marketing automation platform to effectively deploy marketing activity.

Evaluation: using our team's expansive marketing experience we will ensure you measure what's important and can clearly act upon the results. Formal performance measurement via a Clarity Dashboard or + Application will help drive understanding and Momentum.

Acceleration: the process by which we accelerate learning and success against your critical metrics, within and across channels, customers and communications. The outputs and results from Acceleration feed directly back into Direction.

Torque consultants help you close the loop on your marketing strategy activity, delivering outstanding results, time and time again.