Issue This Champion Rugby League team was looking to boost attendances at upcoming games, where pre-game ticket sales were looking weak.
Solution We built a prospect database of potential supporters, and then modeled this back against the current catchment geographies. The offers targeted the audience depending on their proximity to the stadium, and communicated a number of ticket offers depending on the current segment
Result They achieved a 16% response rate and a conversion rate of 8% from the campaign. The campaign generated an ROI of 5:1.
