Issue This Global Investment Bank was looking at ways to both evaluate and leverage their Arts Sponsorship. Previous years had drawn a good crowd to events, but there were no real measurement criteria in place.
Solution By analysing previous campaign results we were able to design a direct marketing and PR campaign, which both leveraged the arts sponsorship and delivered measurable results.
Results The International Banking Division were able to build key relationships with major new business targets as a result of the campaign, and identified one key multimillion dollar deal which was directly linked to the work.
